05 Dec How to develop a content marketing strategy for your business in Cambridgeshire?
As businesses still focus on content marketing, many are tasked with proving content’s impact on their business’s bottom line.
These businesses are left asking themselves one question: how do I develop a content marketing strategy and measure the effectiveness of content marketing initiatives?
While some believe vanity metrics like page views and social shares to answer this question, it’s important to dig deeper and take a glance at how content is impacting marketing and sales pipeline.
Thankfully, there are now definite content marketing metrics to trace content’s impact on each level of the funnel and a number of other technologies to compute the return on your content marketing investment.
Where does one start with content marketing strategy?
The key objective is to develop a strategy that appears at your goals, actions related to conversion, primary audiences and ways to succeed in those groups.
There’s no shortcut to make a practical content marketing strategy.
It’s quite like developing a content marketing habit. It has to be simple, effective and straightforward .
Your content marketing strategy should have at least a couple of elements:
Identify primary objectives that impact your revenue and ROI.
Find actions that can assist you to achieve those objectives.
Locate consumer groups who can presumably take action.
Develop content marketing materials which will motivate each group
Market that content to those consumer groups.
Assess how you probably did .
Before we dive into this particular strategy, it’s important to understand a couple of points
Content development takes time and effort.
Content marketing isn’t for those who are not patient. The truth is that you’ll need a minimum of 3 to 6 months of constant effort before you see any conversion with social media outreach.
Start slowly. It is better to automate and outsource your content marketing.
You can make it easier by ensuring it doesn’t become laborious to market your content. Always try to find what you can automate or outsource.Most marketers are under tons of your time pressure, and business owners are under even longer pressure. Software like Hootsuite and Buffer can ease a number of that point pressure by allowing you to simply automate and schedule your original and reshared content.
1st question: What’s your primary objective?
The first question to ask while developing content is: What does one want out of this?
Be precise and measurable. More business is not the right answer
Here’s an example of how this might work. you’ve got to select a goal which will impact your revenue. for instance , does one want:
50 new leads a month?
10,000 email subscribers?
To triple your website traffic?
2,000 Facebook likes?
More new customers and sales orders?
Which of these objectives would have the best impact?
The number of warm leads.
While the others can help increase your number of impressions, they don’t do much to contribute to your business’ revenue.
The website traffic and Facebook stats help to generate the e-mail subscribers.
The email subscribers, whom you’ll communicate with frequently , can be your leads.
The leads can convert into actual sales.
Find what actions you need: What’re your key conversion objectives?
Don’t start with content development without this information. you would like to understand your conversions – the triggers that make people answer your messages.
There’s one more reason you would like to seek out the key conversions for your content marketing – return on investment (ROI). Once you’ve developed your content marketing strategy, you’ve got to measure your ROI.
Assign a value for these conversions. for instance , each lead gained from content marketing could also be worth £30 to you. Perhaps each subscriber is worth £10. Count it however you wish .
You now have the plan to determine the ROI for your content marketing.
Locate consumer groups: What’s your target audience? (These are the people presumably to shop for or become customers.)
What audience you would like to make this content marketing for.
What does the target audience want to know?
Which social media channels do they prefer?
What influencers can assist you to reach these potential customers?
What other outlets- like blogs,media or major publications -can you market your content on?
Know your potential customer’s urgencies as you propose . specialise in what they need to understand , not what you would like to inform them.
Defining your customers is so important that a lot of marketers break their audience down into personas. Each persona has unique demographics, beliefs and wishes concerning your business. for instance , a true estate broker may need personas for home buyers that include single females, single males, married couples and married couples with children.
You’re getting to create content for every one among these personas, and for every step they take along their “buyer journey.” There are usually a minimum of three phases of a buyer’s journey, so if you’ve got three persona types, meaning you’ll need a minimum of at least one piece of high quality content for every phase of all three personas. That’s a minimum of 9 pieces of content.
There’s one last essential thing to understand about your personas: Where do they have a tendency to consume their content? you would like to understand that for subsequent step.
Do they watch more videos?
Do they use LinkedIn a lot?
Do they read Emails?
Develop content for your audience.
Now that you simply know what actions you would like prospects to work on , who they’re , and where they have a tendency to seek out or consume your content, you’ll finally create some high quality content.
Focus on being useful first. think of 25 different content ideas that might be very helpful. When you’ve got the 25-item list, reduce it right down to a minimum of half. Cut out the toughest to make, the smallest amount useful, the lamest ideas. plan to creating the content that survived the cut.
Here’s a secret for developing content: Never develop a piece of content and only use it a couple of times or just once. Every single piece of content you create must be reused and recycled.
As an example, every blog post could:
Develop into content for an email.
Be rephrased and rewritten into an ebook.
Be changed to 20-25 different tweets and social media posts.
Be developed into a simple infographic for social channels.
Be republished on an appropriate industry site (like Medium or LinkedIn).
The next phase is to promote .
Market your content for those audience: How will you reach them?
This is as important because the content planning and development. Spend a minimum of the maximum amount time promoting each bit of content as you probably did creating it. Promotion includes:
Sharing your content on social media and reaching influencers.
Optimising your content for organic traffic.
Promotion matters a lot in content marketing. Unfortunately, it’s probably the most ignored part.
Emails, social media posts, tweets and SEO are good organic ways to market your content, but you ought to also consider adding paid options like sponsored posts and advertising . Paid advertising may be a good way to promote your content ahead of time-sensitive or very specific customer groups.
Assess your content marketing strategy.
Monitor your analytics data and other metrics and measure the conversion. Ask the following questions to yourself?
Did you achieve your key objectives?
Were your actions to achieve conversion effective or do you need a bit of tweaking?
Did your content have the proper messages for your audience?
Did your audience act on your content?
Once you’ve got your answers, return to your strategy and make the necessary changes. Your strategy may be a living document which can be reviewed later.
You need to have a well-documented and highly effective content marketing strategy.A content marketing strategy that doesn’t need to be complicated.